Circana
What is Circana?
Circana (formerly IRI and NPD Group) is a market research company that provides consumer and retail market measurement and analytics. It tracks sales, market share, consumer behavior, and other relevant data across various industries, including consumer packaged goods (CPG), retail, and media. Businesses use Circana's data and insights to understand market trends, optimize pricing and promotion strategies, improve product development, and make data-driven decisions to gain a competitive advantage.
Which job functions mention Circana?
Which organizations are mentioning Circana?
This tech insight summary was produced by Sumble. We provide rich account intelligence data.
On our web app, we make a lot of our data available for browsing at no cost.
We have two paid products, Sumble Signals and Sumble Enrich, that integrate with your internal sales systems.