Circana
**Circana**
What is Circana?
Circana (formerly IRI and NPD Group) is a market research company that provides consumer and retail market measurement and analytics. It tracks sales, market share, consumer behavior, and other relevant data across various industries, including consumer packaged goods (CPG), retail, and media. Businesses use Circana's data and insights to understand market trends, optimize pricing and promotion strategies, improve product development, and make data-driven decisions to gain a competitive advantage.
What other technologies are related to Circana?
Circana Competitor Technologies
Circana Complementary Technologies
Which job functions commonly mention Circana?
Which organizations are mentioning Circana?
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