What is Campaign?

In the context of marketing and advertising, a "campaign" refers to a coordinated series of actions and events designed to achieve a specific goal, such as increasing brand awareness, generating leads, driving sales, or promoting a new product or service. Campaigns typically involve a mix of different marketing channels (e.g., advertising, social media, email marketing, public relations) and are carefully planned and executed over a defined period of time. Campaign management includes defining the target audience, crafting compelling messaging, allocating resources, and tracking performance to optimize results.