Audience Manager Insights

What is Audience Manager?

Adobe Audience Manager is a data management platform (DMP) that helps marketers centralize audience data from various sources to create unified customer profiles. These profiles are then used for segmentation, targeting, and personalization across different marketing channels, such as display advertising, email, and website content. It allows for improved ad targeting, personalized experiences, and enhanced marketing campaign effectiveness by leveraging first-party, second-party, and third-party data.

Find organizations using Audience Manager on Sumble →

What other technologies are related to Audience Manager?

Audience Manager Competitor Technologies

Tealium

Tealium offers a customer data platform with audience management capabilities, making it a direct competitor to Adobe Audience Manager.

mentioned alongside Audience Manager in 1% (74) of relevant job posts

Marketo

Marketo, while primarily a marketing automation platform, offers audience segmentation and targeting capabilities that compete with Adobe Audience Manager's features.

mentioned alongside Audience Manager in 0% (73) of relevant job posts

Audience Manager Complementary Technologies

Target

Adobe Target is a personalization and optimization solution that is strongly complementary to Audience Manager for targeting and delivering personalized experiences.

mentioned alongside Audience Manager in 13% (454) of relevant job posts

Campaign

Adobe Campaign is a marketing automation solution that complements Audience Manager by enabling personalized email and cross-channel campaigns based on audience segments.

mentioned alongside Audience Manager in 22% (225) of relevant job posts