Salesforce Audience Studio (formerly known as Salesforce DMP) is a data management platform that allows marketers to unify, segment, and activate their audience data across various marketing channels. It helps in creating a holistic view of customers by collecting data from multiple sources, including online, offline, and mobile. This data is then used to create targeted advertising campaigns, personalize customer experiences, and improve marketing ROI. Key functionalities include data ingestion, identity resolution, segmentation, and activation.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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