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ASO

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**ASO**

What is ASO?

ASO stands for App Store Optimization. It's the process of optimizing mobile apps to rank higher in an app store's search results. The higher an app ranks, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to the app's page in the app store, leading to increased downloads. ASO is used by app developers and marketers to improve app visibility, increase downloads, and ultimately grow their user base. Common ASO techniques include keyword optimization, title and description optimization, screenshot and video optimization, and encouraging ratings and reviews.

What other technologies are related to ASO?

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