ASO Insights | Sumble

What is ASO?

ASO stands for App Store Optimization. It's the process of optimizing mobile apps to rank higher in an app store's search results. The higher an app ranks, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to the app's page in the app store, leading to increased downloads. ASO is used by app developers and marketers to improve app visibility, increase downloads, and ultimately grow their user base. Common ASO techniques include keyword optimization, title and description optimization, screenshot and video optimization, and encouraging ratings and reviews.

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What other technologies are related to ASO?

ASO Competitor Technologies

BSO

Brand Search Optimization focuses on optimizing for brand-related keywords, which can compete with ASO's broader keyword strategy.

mentioned alongside ASO in 92% (84) of relevant job posts

Apple Search Ads

Apple Search Ads is a paid advertising platform within the App Store, providing an alternative method to increase app visibility, therefore is a direct competitor.

mentioned alongside ASO in 4% (94) of relevant job posts

SEO

Search Engine Optimization focuses on optimizing website content for search engine rankings, but for websites, while ASO focuses on app store rankings.

mentioned alongside ASO in 0% (780) of relevant job posts

SEM

Search Engine Marketing encompasses paid strategies to increase visibility in search engines, an alternative to ASO for app promotion.

mentioned alongside ASO in 0% (161) of relevant job posts

Google Ads

Google Ads is an online advertising platform, competing with ASO to increase app visibility.

mentioned alongside ASO in 0% (231) of relevant job posts

PPC

Pay-per-click advertising is a paid online advertising model where advertisers pay each time a user clicks on their ads, competing with ASO for app visibility.

mentioned alongside ASO in 0% (58) of relevant job posts

Facebook

Facebook is a social media platform where paid advertising is possible, competing with ASO for user acquisition.

mentioned alongside ASO in 0% (106) of relevant job posts

TikTok

TikTok is a social media platform where paid advertising is possible, competing with ASO for user acquisition.

mentioned alongside ASO in 0% (64) of relevant job posts