AdTech
**AdTech**
What is AdTech?
AdTech, or Advertising Technology, encompasses the tools and technologies used for digital advertising. This includes platforms for buying, selling, and managing ad campaigns, such as programmatic advertising platforms (DSPs, SSPs, ad exchanges), ad servers, data management platforms (DMPs), and marketing automation tools. AdTech helps advertisers target specific audiences, automate ad buying processes, measure campaign performance, and optimize ad spend. It also includes technologies for ad verification, fraud detection, and ensuring brand safety.
Which job functions commonly mention AdTech?
Which organizations are mentioning AdTech?
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