Adobe Tag Manager
**Adobe Tag Manager**
What is Adobe Tag Manager?
Adobe Tag Manager (now known as Adobe Experience Platform Launch, a part of Adobe Experience Platform Data Collection) is a tag management system (TMS) that allows marketers and developers to manage website tracking tags (such as those for analytics, marketing, and advertising) from a single interface without modifying the website's code directly. This simplifies the process of deploying, updating, and removing tags, improving site performance and reducing the burden on IT resources. It is commonly used for managing marketing pixels, analytics scripts, and third-party tools on websites and mobile apps.
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