Adobe Dynamic Tag Manager
**Adobe Dynamic Tag Manager**
What is Adobe Dynamic Tag Manager?
Adobe Dynamic Tag Manager (DTM) was a tag management system that allowed marketers and web analysts to deploy and manage marketing and analytics tags (JavaScript code snippets) on their websites without modifying the site's code directly. It has been superseded by Adobe Experience Platform Launch (now Adobe Experience Platform Tags). DTM simplified the process of adding, editing, and removing tags, enabling faster implementation of tracking and marketing solutions. It helped to improve website performance by asynchronously loading tags and provided a central interface for managing various vendor tags.
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