Account Engagement, formerly known as Pardot, is a marketing automation platform designed to help B2B companies align their marketing and sales efforts. It automates marketing tasks, tracks prospect engagement, and provides insights to improve lead generation and sales effectiveness. It is commonly used for email marketing, lead nurturing, lead scoring, and reporting on marketing campaign performance.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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