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XDM

XDM

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**XDM**

What is XDM?

XDM, or Experience Data Model, is an open-source specification for standardizing customer experience data. It provides a common framework for organizing and structuring data collected across various systems and channels, enabling consistent and interoperable data for analysis, personalization, and activation. It is commonly used to improve data governance, enable real-time personalization, and drive better customer experiences across the Adobe Experience Cloud.

Which organizations are mentioning XDM?

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