XDM, or Experience Data Model, is an open-source specification for standardizing customer experience data. It provides a common framework for organizing and structuring data collected across various systems and channels, enabling consistent and interoperable data for analysis, personalization, and activation. It is commonly used to improve data governance, enable real-time personalization, and drive better customer experiences across the Adobe Experience Cloud.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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