Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. It focuses on identifying trends and patterns in website traffic and user behavior. Commonly used to track key performance indicators (KPIs) such as website traffic, bounce rate, conversion rates, and user demographics, web analytics enables website owners and marketers to make data-driven decisions to improve website performance, enhance user experience, and achieve business goals.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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