What is Visual Lighting?

Visual Lighting, as a general term, encompasses any lighting technology that prioritizes the aesthetic and visual impact of light in a space. It focuses on how light interacts with surfaces, objects, and people to create a desired mood, highlight features, or enhance the overall visual experience. This can include a wide range of techniques and technologies, such as color-changing LEDs, dynamic lighting systems, specific lighting fixtures designed for artistic effects, and careful consideration of light placement and intensity to achieve a particular visual outcome. It is commonly used in architecture, interior design, stage lighting, and even product displays to create visually appealing and engaging environments.