UTM tracking
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Explore more → **UTM tracking**
What is UTM tracking?
UTM (Urchin Tracking Module) parameters are short text codes that you add to a URL to track the performance of marketing campaigns and traffic sources. They provide insights into where your website traffic originates, allowing you to analyze which campaigns are most effective.
What other technologies are related to UTM tracking?
UTM tracking Complementary Technologies
Google Tag Manager
Google Tag Manager helps implement and manage UTM tracking codes across a website, making it easier to collect UTM data.
LinkedIn Ads
LinkedIn Ads is a platform where UTM parameters can be added to ad URLs to track campaign performance.
Google Analytics
Google Analytics analyzes data collected from UTM parameters to provide insights into traffic sources and campaign effectiveness.
Number of organizations that mention technology
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Which job functions commonly mention UTM tracking?
Marketing Analyst
0.1% of all Marketing Analyst jobs mention UTM tracking
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jobs on Sumble
Marketing Operations
0.1% of all Marketing Operations jobs mention UTM tracking
View 29
jobs on Sumble
Revenue Operations
31 Revenue Operations jobs mention UTM tracking
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jobs on Sumble
Digital Marketing
92 Digital Marketing jobs mention UTM tracking
View 92
jobs on Sumble
Marketing
214 Marketing jobs mention UTM tracking
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jobs on Sumble
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