SMM Insights | Sumble

What is SMM?

SMM typically refers to Social Media Marketing. It involves using social media platforms to promote products, services, or brands. Common activities include creating and sharing content, engaging with followers, running social media advertising campaigns, and analyzing results to optimize marketing efforts. It aims to increase brand awareness, drive website traffic, and generate leads or sales.

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What other technologies are related to SMM?

SMM Competitor Technologies

SMO

SMO (Social Media Optimization) and SMM (Social Media Marketing) are similar, but SMO focuses on optimizing social media profiles to attract traffic, while SMM is broader and includes paid advertising. Therefore, they compete.

mentioned alongside SMM in 19% (732) of relevant job posts

SMM Complementary Technologies

Website development/design

A well-designed website is crucial for directing traffic generated from social media marketing efforts.

mentioned alongside SMM in 74% (111) of relevant job posts

SEO

SEO (Search Engine Optimization) and SMM are complementary as they both aim to increase online visibility and drive traffic, albeit through different channels.

mentioned alongside SMM in 2% (3.5k) of relevant job posts

SEM

SEM (Search Engine Marketing) encompasses both SEO and paid advertising on search engines, which can be used in conjunction with SMM to maximize online reach.

mentioned alongside SMM in 2% (1.8k) of relevant job posts