SEM (Search Engine Marketing) and PPC (Pay-Per-Click) are digital marketing strategies used to increase website visibility in search engine results pages (SERPs). SEM encompasses various techniques, including SEO and paid advertising, while PPC is a specific form of online advertising where advertisers pay a fee each time their ad is clicked. PPC is often used to drive targeted traffic to websites, generate leads, and increase sales. Common PPC platforms include Google Ads and Bing Ads.
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