Search Engine Optimization (SEO) is the practice of improving the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. It involves optimizing various on-page (e.g., content, title tags, meta descriptions) and off-page factors (e.g., backlinks, social signals) to rank higher in search engine results pages (SERPs). The goal is to attract more relevant organic traffic to the website.
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