SAP Marketing Cloud is a software-as-a-service (SaaS) platform that helps businesses manage and personalize marketing campaigns across multiple channels. It enables marketers to gain customer insights, automate marketing processes, and deliver personalized experiences to customers and prospects. Common uses include campaign management, segmentation, marketing automation, lead management, and real-time personalization.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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