SAP Customer Data Cloud (CDC), formerly Gigya, is a platform that helps businesses manage customer identities and preferences across all touchpoints. It focuses on providing secure and compliant registration, authentication, consent management, and profile management. This enables personalized customer experiences, builds trusted relationships, and helps companies comply with data privacy regulations like GDPR and CCPA. It is commonly used for managing user accounts, consent during sign-up, and for delivering tailored content based on user preferences.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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