What is Retargeting?

Retargeting, also known as remarketing, is a form of online advertising that allows you to target users who have previously interacted with your website or mobile app. It works by placing a tracking pixel (usually a small piece of JavaScript code) on your website. When a visitor comes to your site, the pixel drops a cookie in their browser. Later, when that visitor browses other websites or social media platforms, the retargeting platform displays your ads specifically to them. This is commonly used to bring users back to a website to complete a purchase, sign up for a service, or further engage with your brand.