What is Remarketing?

Remarketing, also known as retargeting, is a digital advertising technique that allows businesses to show ads to users who have previously interacted with their website or mobile app. It's commonly used to re-engage potential customers who have shown interest in a product or service but haven't yet made a purchase or completed a desired action. This is achieved by placing a tracking pixel on the website that collects data about visitor behavior. This data is then used to serve targeted ads to those specific users as they browse other websites or use other apps.