Real-Time CDP Insights

What is Real-Time CDP?

A Real-Time Customer Data Platform (Real-Time CDP) is a unified customer data management system that collects, organizes, and activates customer data from various sources in real time. It enables businesses to create personalized and consistent customer experiences across all channels by providing a single, up-to-date view of each customer. It is commonly used for marketing automation, personalization, customer service, and analytics.

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What other technologies are related to Real-Time CDP?

Real-Time CDP Complementary Technologies

Customer Journey Analytics

Customer Journey Analytics provides insights into customer behavior across different touchpoints, which complements Real-Time CDP's ability to unify and activate customer data.

mentioned alongside Real-Time CDP in 14% (69) of relevant job posts

Adobe Journey Optimizer

Adobe Journey Optimizer uses the unified customer profiles from Real-Time CDP to orchestrate and personalize customer experiences across channels, complementing the data unification capabilities of Real-Time CDP.

mentioned alongside Real-Time CDP in 4% (53) of relevant job posts

Target

Adobe Target uses audience segments built in Real-Time CDP to personalize content and offers, complementing the data unification aspect of Real-Time CDP.

mentioned alongside Real-Time CDP in 2% (59) of relevant job posts