A Real-Time Customer Data Platform (Real-Time CDP) is a unified customer data management system that collects, organizes, and activates customer data from various sources in real time. It enables businesses to create personalized and consistent customer experiences across all channels by providing a single, up-to-date view of each customer. It is commonly used for marketing automation, personalization, customer service, and analytics.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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