PureCloud (now Genesys Cloud) is a cloud-based contact center platform that provides organizations with a suite of tools for managing customer interactions across various channels, including voice, email, chat, and social media. It offers features such as automatic call distribution (ACD), interactive voice response (IVR), workforce management, reporting and analytics, and integrations with other business systems. It's commonly used to improve customer service, streamline contact center operations, and gain insights into customer behavior.
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