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Personalization

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**Personalization**

What is Personalization?

Personalization is a process of tailoring experiences and information to an individual user based on their characteristics, behaviors, and preferences. It is commonly used in e-commerce to recommend products, in marketing to deliver targeted ads, and in content platforms to suggest relevant articles or videos. The goal of personalization is to increase engagement, satisfaction, and ultimately, conversions by providing users with what they want and need.

What other technologies are related to Personalization?

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