What is paid campaigns?

Paid campaigns involve using paid advertising platforms to promote products, services, or content. This can include strategies like pay-per-click (PPC) advertising on search engines (e.g., Google Ads), social media advertising (e.g., Facebook Ads, LinkedIn Ads), display advertising, and influencer marketing. The goal is to reach a specific target audience, drive traffic, generate leads, and increase conversions through paid promotional efforts.