Organic search refers to the process of earning website traffic from search engine results pages (SERPs) without paying for advertising. It involves optimizing a website's content and structure to rank higher in search results for relevant keywords, making it visible to users who are actively searching for information or products. Commonly used techniques include keyword research, on-page optimization, off-page optimization (link building), and content marketing. Success in organic search can drive sustainable, long-term traffic to a website.
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