Tech Insights

Nielsen/IRI

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What is Nielsen/IRI?

Nielsen and IRI (Information Resources, Inc.) are market research companies that provide consumer packaged goods (CPG) data and analytics. They track sales, market share, pricing, promotion, and other performance metrics for various products sold in retail stores. Companies use their data to understand consumer behavior, optimize marketing strategies, and improve product placement and distribution.

What other technologies are related to Nielsen/IRI?

Nielsen/IRI Competitor Technologies

Numerator provides competitive data and insights, directly competing with Nielsen/IRI's market measurement services.
mentioned alongside Nielsen/IRI in 2% (51) of relevant job posts

Nielsen/IRI Complementary Technologies

PowerPoint is used to present data and insights derived from Nielsen/IRI data.
mentioned alongside Nielsen/IRI in 0% (190) of relevant job posts
Power BI is a business intelligence tool used to visualize and analyze data, and often used in conjunction with Nielsen/IRI data exports.
mentioned alongside Nielsen/IRI in 0% (76) of relevant job posts
Excel is commonly used to manipulate, analyze, and visualize data obtained from Nielsen/IRI.
mentioned alongside Nielsen/IRI in 0% (234) of relevant job posts

Which organizations are mentioning Nielsen/IRI?

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