MMPs
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Explore more → **MMPs**
What is MMPs?
MMPs typically refers to Mobile Measurement Partners. These are third-party platforms that help mobile app developers and marketers track and analyze the performance of their marketing campaigns. They provide attribution data, which shows which marketing channels are driving app installs, user engagement, and revenue. This information is crucial for optimizing marketing spend and improving ROI.
What other technologies are related to MMPs?
MMPs Competitor Technologies
Number of organizations that mention technology
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MMPs Complementary Technologies
Google Tag Manager
Google Tag Manager helps manage and deploy marketing tags and analytics snippets, which are used for integrating with MMPs and other marketing platforms to track user events and conversions.
Google Analytics
Google Analytics provides web and app analytics that can be used alongside MMPs for a more comprehensive view of user behavior and campaign performance. MMPs often supplement GA by providing more accurate attribution on mobile.
Google Ads
Google Ads is an advertising platform where MMPs provide attribution data, enabling marketers to optimize ad campaigns based on accurate conversion tracking.
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Which job functions commonly mention MMPs?
Performance Marketing
0.1% of all Performance Marketing jobs mention MMPs
View 168
jobs on Sumble
Growth Marketing
0.1% of all Growth Marketing jobs mention MMPs
View 216
jobs on Sumble
Marketing Analyst
44 Marketing Analyst jobs mention MMPs
View 44
jobs on Sumble
Marketing Operations
53 Marketing Operations jobs mention MMPs
View 53
jobs on Sumble
Marketing
281 Marketing jobs mention MMPs
View 281
jobs on Sumble
Which organizations are mentioning MMPs?
TUI
Administrative and Support and Waste Management and Remediation Services
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