Tech Insights

marketing automation software

Last updated , generated by Sumble
Explore more →

What is marketing automation software?

Marketing automation software is a technology platform that automates marketing tasks and workflows. It helps businesses nurture leads, personalize customer experiences, and measure marketing campaign performance. Common uses include automated email marketing, social media posting and scheduling, lead scoring and nurturing, and customer relationship management (CRM) integration.

What other technologies are related to marketing automation software?

marketing automation software Competitor Technologies

Some email marketing platforms offer automation features that compete with marketing automation software.
mentioned alongside marketing automation software in 0% (155) of relevant job posts
HubSpot offers a full suite of marketing, sales, and service tools, including marketing automation, making it a direct competitor.
mentioned alongside marketing automation software in 0% (73) of relevant job posts

marketing automation software Complementary Technologies

These tools help manage social media presence, which is a key channel for marketing automation software.
mentioned alongside marketing automation software in 3% (63) of relevant job posts
Marketing automation relies on analytics to measure performance and optimize campaigns.
mentioned alongside marketing automation software in 2% (72) of relevant job posts
SEO efforts increase organic traffic, which can then be nurtured through marketing automation.
mentioned alongside marketing automation software in 0% (264) of relevant job posts

Which job functions mention marketing automation software?

Job function
Jobs mentioning marketing automation software
Orgs mentioning marketing automation software
Sales Development Representative

This tech insight summary was produced by Sumble. We provide rich account intelligence data.

On our web app, we make a lot of our data available for browsing at no cost.

We have two paid products, Sumble Signals and Sumble Enrich, that integrate with your internal sales systems.