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Marketing Automation Platform

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**Marketing Automation Platform**

What is Marketing Automation Platform?

A Marketing Automation Platform (MAP) is a software platform designed to automate marketing processes and tasks. It helps businesses nurture prospects and personalize marketing messages at scale. Common uses include automated email campaigns, lead scoring, customer segmentation, and campaign performance tracking. MAPs streamline marketing efforts, improve efficiency, and enhance customer engagement.

Which organizations are mentioning Marketing Automation Platform?

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