landing page
**landing page**
What is landing page?
A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It's where a visitor 'lands' after clicking a link in an email, ad, or other digital location. Unlike general website pages, which often have many goals, landing pages are designed with a single focused objective – known as a call to action (CTA). This could be capturing leads (e.g., through a form), driving sales, promoting a specific product or service, or any other defined conversion goal. Landing pages are optimized to guide visitors toward taking that specific action, improving conversion rates and the overall effectiveness of marketing efforts. They typically have a clear, concise message, compelling visuals, and a prominent CTA button.
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