What is IRI/Circana?

IRI and Circana (merged in 2023) are leading providers of big data, analytics, and insights for the consumer packaged goods (CPG), retail, and healthcare industries. They provide market measurement, shopper insights, and predictive analytics to help businesses understand consumer behavior, optimize their marketing campaigns, improve product innovation, and manage their supply chains. Their data and analytics are commonly used to track sales, market share, pricing, promotion effectiveness, and consumer trends.