Google SEM (Search Engine Marketing) refers to using paid advertising methods to increase the visibility of websites in search engine results pages (SERPs). Typically this involves creating and managing ads that appear when users search for specific keywords related to a business or its products/services. Google Ads is the primary platform used for Google SEM, allowing advertisers to bid on keywords, create targeted ad campaigns, and track the performance of their ads. Common uses include driving traffic to a website, generating leads, and increasing brand awareness.
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