What is Global Web Index?

GlobalWebIndex (GWI) was a market research company that provided audience profiling data across the globe. It offered insights into the behaviors, attitudes, and interests of internet users, helping businesses understand their target audiences, track trends, and inform marketing strategies. While the company no longer exists after being acquired by Brandwatch (now Cision), their data was commonly used for market analysis, media planning, and consumer research to determine digital trends and consumer preferences. The GWI platform enabled users to build detailed audience profiles based on demographics, device usage, online activities, brand preferences, and other variables.