Tech Insights

Forrester

Last updated May 16, 2025, generated by Sumble

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What is Forrester?

Forrester is a leading global market research and advisory firm. They provide insights and data on technology and business trends to help companies make better decisions about strategy, marketing, and technology investments. They are commonly used by businesses to understand market dynamics, assess competitive landscapes, and identify emerging technologies.

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What other technologies are related to Forrester?

Forrester Competitor Technologies

Nielsen Net Rating

Nielsen Net Ratings provides audience measurement and analytics, directly competing with Forrester's market research and data offerings.

mentioned alongside Forrester in 99% (204) of relevant job posts

AdRelevance, now part of Nielsen Ad Intel, offers competitive advertising intelligence, overlapping with Forrester's market analysis in the advertising space.

mentioned alongside Forrester in 54% (204) of relevant job posts

eMarketer provides research and insights on digital marketing and media, making it a direct competitor in the market research arena.

mentioned alongside Forrester in 32% (321) of relevant job posts

Gartner is a major competitor, offering similar market research, advisory services, and consulting in the technology and IT sectors.

mentioned alongside Forrester in 15% (76) of relevant job posts

Comscore provides digital audience and advertising measurement, competing with Forrester in providing market intelligence and analytics.

mentioned alongside Forrester in 4% (297) of relevant job posts

Nielsen Ad Intel

Nielsen Ad Intel offers competitive advertising intelligence, a direct overlap with Forrester's market analysis capabilities in advertising.

mentioned alongside Forrester in 22% (51) of relevant job posts

Mintel provides market research reports with a focus on consumer markets. Similar to Forrester, but with more consumer focus.

mentioned alongside Forrester in 7% (59) of relevant job posts

MRI (now MRI-Simmons) provides consumer insights and audience measurement, which competes with Forrester's consumer research and analysis.

mentioned alongside Forrester in 0% (56) of relevant job posts

Forrester Complementary Technologies

Integral Ad Science

Integral Ad Science focuses on ad verification and optimization, providing data that complements Forrester's broader market and consumer insights.

mentioned alongside Forrester in 32% (206) of relevant job posts

MediaOcean provides advertising campaign management software. This complements Forrester's analysis of the advertising ecosystem.

mentioned alongside Forrester in 11% (236) of relevant job posts

Prisma (by MediaOcean) provides advertising campaign management software, and Forrester could provide research on how it's used.

mentioned alongside Forrester in 1% (75) of relevant job posts

Which job functions mention Forrester?

Job function

Jobs mentioning Forrester

Orgs mentioning Forrester

Data Analyst

0% (19) job posts

5 organizations

Strategy

0% (18) job posts

9 organizations

Market Research

0% (10) job posts

5 organizations

Solutions Architect

0% (8) job posts

2 organizations

Product Marketing

0% (4) job posts

2 organizations

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Which organizations are mentioning Forrester?

Organization

Industry

Matching Teams

Matching People

Scientific and Technical Services

Professional Services

Information

Professional Services

Health Care and Social Assistance

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