End-user computing (EUC) refers to the ability of non-programmers to create working applications or modify existing ones. It encompasses tools and technologies that empower end-users to access, analyze, and manipulate data and information systems without requiring extensive programming or technical expertise. Common examples include spreadsheets, reporting tools, and data analysis platforms. EUC aims to improve efficiency, responsiveness, and innovation by enabling users to directly address their information needs and solve problems.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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