Einstein Engagement Scoring, part of Salesforce Marketing Cloud, uses AI to predict customer engagement with marketing emails and web content. It analyzes factors like email open rates, click-through rates, and website activity to assign engagement scores to each customer. This helps marketers prioritize leads, personalize messaging, and optimize campaigns for better results. Common use cases include identifying customers most likely to convert, tailoring content to individual preferences, and improving email deliverability by suppressing inactive contacts.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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