What is Einstein Engagement?

Einstein Engagement Scoring, part of Salesforce Marketing Cloud, uses AI to predict customer engagement with marketing emails and web content. It analyzes factors like email open rates, click-through rates, and website activity to assign engagement scores to each customer. This helps marketers prioritize leads, personalize messaging, and optimize campaigns for better results. Common use cases include identifying customers most likely to convert, tailoring content to individual preferences, and improving email deliverability by suppressing inactive contacts.