Display/Programmatic
**Display/Programmatic**
What is Display/Programmatic?
Display/Programmatic refers to the use of automated technology to buy and sell digital advertising space. Instead of directly negotiating with publishers, advertisers use platforms (Demand-Side Platforms or DSPs) to bid on ad impressions in real-time based on various targeting criteria, such as demographics, interests, and browsing behavior. Publishers, on the other hand, use Supply-Side Platforms (SSPs) to make their ad inventory available for purchase. This process, called Real-Time Bidding (RTB), allows for more efficient and targeted advertising, resulting in increased relevance for users and improved ROI for advertisers. Programmatic advertising can encompass various ad formats, including banner ads, video ads, native ads, and more, across web, mobile, and app environments.
Which job functions commonly mention Display/Programmatic?
Which organizations are mentioning Display/Programmatic?
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