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Data Extension

Data Extension

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**Data Extension**

What is Data Extension?

A Data Extension is a table in Marketing Cloud that stores data. It's used to store subscriber data, segment audiences, and manage information for personalized communications. Data Extensions are crucial for sending targeted emails and SMS messages based on subscriber attributes, behaviors, or preferences. They can also be used to store data about sends, such as open and click activity. It is similar to a table in a database.

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