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Customer Data Platform (CDP)

Last updated May 21, 2025, generated by Sumble

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What is Customer Data Platform (CDP)?

A Customer Data Platform (CDP) is a packaged software that creates a persistent, unified customer database that is accessible to other systems. CDPs centralize customer data from various sources, clean and enrich it, and then make it available for marketing, sales, and service purposes to improve customer experience and business outcomes. They are commonly used to personalize marketing campaigns, improve customer service interactions, and gain a holistic view of customer behavior.

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What other technologies are related to Customer Data Platform (CDP)?

Customer Data Platform (CDP) Competitor Technologies

Data Management Platform (DMP)

No summary available

DMPs primarily focus on collecting and managing third-party data for advertising purposes. While CDPs focus on first-party data for a broader range of marketing and customer experience initiatives, DMPs can be seen as a competing, though more limited, solution for audience segmentation and targeting.

Customer Relationship Management (CRM)

CRMs traditionally manage customer interactions and sales data. While they contain valuable customer information, they often lack the comprehensive data unification and activation capabilities of a CDP. However, some CRMs are evolving to incorporate CDP-like features, making them a competitive option for businesses with simpler needs.

Marketing Automation Platforms

Marketing automation platforms focus on automating marketing tasks and campaigns. While they leverage customer data, they may not have the same level of data unification and identity resolution capabilities as a CDP. In some cases, a CDP is used in conjunction with a marketing automation platform to improve campaign performance.

Master Data Management (MDM)

MDM solutions focus on creating a single, consistent view of critical data entities, including customers. While they share similarities with CDPs in terms of data unification, MDM systems are typically more focused on data governance and compliance than on marketing activation.

Number of organizations that mention technology

Customer Data Platform (CDP)

Data Management Platform (DMP)

Customer Relationship Management (CRM)

Marketing Automation Platforms

Master Data Management (MDM)

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Customer Data Platform (CDP) Complementary Technologies

Customer Relationship Management (CRM)

CRMs manage customer interactions and sales processes. CDPs provide CRMs with unified customer data, enriching customer profiles and enabling more personalized and effective interactions.

Marketing Automation Platforms

Marketing automation platforms execute marketing campaigns across various channels. CDPs supply these platforms with the customer data necessary for targeted segmentation, personalized messaging, and campaign optimization.

Number of organizations that mention technology

Customer Data Platform (CDP)

Customer Relationship Management (CRM)

Marketing Automation Platforms

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Which job functions commonly mention Customer Data Platform (CDP)?

Marketing Operations

3 Marketing Operations jobs mention Customer Data Platform (CDP)

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Salesforce Administrator

3 Salesforce Administrator jobs mention Customer Data Platform (CDP)

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6 Data Engineer jobs mention Customer Data Platform (CDP)

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Software Architect

3 Software Architect jobs mention Customer Data Platform (CDP)

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10 Data Analyst jobs mention Customer Data Platform (CDP)

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Which organizations are mentioning Customer Data Platform (CDP)?

e-CENS

Professional Services

1 teams
mentions Customer Data Platform (CDP)

1 person
use Customer Data Platform (CDP)

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