CTV/OTT
**CTV/OTT**
What is CTV/OTT?
CTV/OTT refers to Connected TV and Over-The-Top content. Connected TV (CTV) refers to television sets that can connect to the internet and access content beyond traditional broadcast or cable. Over-The-Top (OTT) content is video content delivered over the internet, without requiring users to subscribe to a traditional cable or satellite provider. CTVs are the devices that deliver OTT content, and OTT is the content delivered. Common uses include streaming movies, TV shows, and other video content via services like Netflix, Hulu, Amazon Prime Video, and YouTube on smart TVs, streaming devices (Roku, Apple TV, Chromecast), and gaming consoles.
Which job functions commonly mention CTV/OTT?
Which organizations are mentioning CTV/OTT?
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