What is CTR?

CTR stands for Click-Through Rate. It is a common metric used in online advertising to measure the success of an online advertising campaign, email campaign, or other marketing efforts. It represents the percentage of people who view an ad or link and then click on it. A higher CTR indicates that the ad or link is more relevant and engaging to the audience. It is calculated by dividing the total number of clicks on an advertisement by the number of times the advertisement was shown (impressions).

Find 211 organizations using CTR on Sumble →

What other technologies are related to CTR?

CTR Complementary Technologies

ROAS

Return on Ad Spend (ROAS) is a metric used to evaluate the success of an advertising campaign. It complements CTR by providing a measure of the revenue generated for every dollar spent.

CPC

Cost Per Click (CPC) is the amount paid for each click on an ad. It is directly related to CTR, as a higher CTR can potentially lower CPC if the ad is more relevant.

CPA

Cost Per Acquisition (CPA) is the cost of acquiring a customer through advertising. CTR is a factor that affects CPA, as higher CTR can lead to more conversions and potentially lower CPA.

Number of organizations that mention technology

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Which job functions commonly mention CTR?

Marketing Analyst

7 Marketing Analyst jobs mention CTR

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Brand Marketing

6 Brand Marketing jobs mention CTR

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Executive

11 Executive jobs mention CTR

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Digital Marketing

46 Digital Marketing jobs mention CTR

View 46 jobs on Sumble

Marketing

125 Marketing jobs mention CTR

View 125 jobs on Sumble

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Which organizations are mentioning CTR?

Ericsson

Information

Matrix International Financial Services

Professional Services

LEGO Group

Retail Trade

Abbott

Health Care and Social Assistance

Fidelity Investments

Finance and Insurance

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**CTR**

What is CTR?

What other technologies are related to CTR?

CTR Complementary Technologies

Which job functions commonly mention CTR?

Which organizations are mentioning CTR?

Find the right accounts, contact, message, and time to sell

CTR