What is CRO?

CRO stands for Conversion Rate Optimization. It is a structured and systematic approach to improving the percentage of website visitors who take a desired action, such as filling out a form, becoming customers, or otherwise achieving a specific goal. CRO involves understanding how users move through your site, what actions they take, and what might be stopping them from completing your goals. It typically uses A/B testing, user research, and analytics to identify areas for improvement and then implement changes to enhance the user experience and drive conversions.