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Conversion Rate Optimization (CRO)

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**Conversion Rate Optimization (CRO)**

What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action – be that filling out a form, becoming customers, or otherwise. CRO involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals. Common methods include A/B testing, user feedback, and analytics analysis.

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