conversion points
**conversion points**
What is conversion points?
In marketing and sales, "conversion points" refer to specific actions or touchpoints within a customer's journey where they are given the opportunity to take a desired action, such as making a purchase, subscribing to a newsletter, or filling out a form. These points are strategically designed to encourage visitors or potential customers to 'convert' from passive observers into active participants or paying customers. Optimizing conversion points is a key aspect of improving marketing and sales performance.
Which job functions commonly mention conversion points?
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