Tech Insights

marketing database

Last updated , generated by Sumble
Explore more →

What is marketing database?

A marketing database is a centralized repository of customer and prospect data used for marketing activities. It integrates data from various sources (e.g., CRM, website analytics, email marketing platforms) to provide a unified view of each individual. This enables marketers to segment audiences, personalize campaigns, track performance, and improve overall marketing effectiveness.

What other technologies are related to marketing database?

marketing database Complementary Technologies

A digital marketing method that can complement technology marketing efforts by increasing visibility and reach.
mentioned alongside marketing database in 11% (562) of relevant job posts
Specific pages designed to convert visitors into leads or customers; useful in technology marketing campaigns.
mentioned alongside marketing database in 15% (103) of relevant job posts
A direct marketing channel used to communicate with potential and existing customers, making it complementary to technology marketing.
mentioned alongside marketing database in 2% (618) of relevant job posts

Which job functions mention marketing database?

Job function
Jobs mentioning marketing database
Orgs mentioning marketing database

This tech insight summary was produced by Sumble. We provide rich account intelligence data.

On our web app, we make a lot of our data available for browsing at no cost.

We have two paid products, Sumble Signals and Sumble Enrich, that integrate with your internal sales systems.