What is Conversion API?

A Conversion API is a tool that allows businesses to send web events from their servers directly to advertising platforms (like Facebook, Google Ads, etc.). This provides a more reliable and accurate way to track conversions and attribute them to ad campaigns compared to relying solely on browser-based tracking methods like pixels. It's commonly used to improve ad performance, gain better insights into customer behavior, and enhance data privacy by reducing reliance on third-party cookies. By sharing data directly from the server, the Conversion API can bypass browser limitations and ad blockers, resulting in more complete and trustworthy conversion tracking.