Business intelligence (BI) comprises the strategies and technologies used by enterprises for data analysis and management of business information. It is used to improve decision-making, cut costs, identify new business opportunities, and identify inefficient business processes. Common functions of business intelligence technologies include reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
Whether you're looking to get your foot in the door, find the right person to talk to, or close the deal — accurate, detailed, trustworthy, and timely information about the organization you're selling to is invaluable.
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