Apex is a proprietary, strongly-typed, object-oriented programming language developed by Salesforce.com. It is used by developers to execute flow and transaction control statements on the Salesforce platform server, in conjunction with calls to the Apex API. Apex is commonly used to add business logic to various Salesforce events, such as button clicks, related record updates, and Visualforce pages. It allows developers to access Salesforce data and call external web services.
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