Tech Insights

AdWords

Last updated May 16, 2025, generated by Sumble

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What is AdWords?

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, or videos to web users. It's commonly used to drive traffic to websites, increase brand awareness, and generate leads or sales.

Find organizations using AdWords on Sumble →

What other technologies are related to AdWords?

AdWords Competitor Technologies

AdCenter (now Microsoft Advertising) is a direct competitor providing PPC advertising on the Bing network.

mentioned alongside AdWords in 85% (86) of relevant job posts

Bing is a search engine and a direct competitor to Google, with its own advertising platform (Microsoft Advertising).

mentioned alongside AdWords in 7% (761) of relevant job posts

Yahoo is a search engine where ads can be placed. This is an alternate ad platform.

mentioned alongside AdWords in 7% (381) of relevant job posts

Facebook offers its own advertising platform, Facebook Ads, which competes with AdWords for advertising budget.

mentioned alongside AdWords in 1% (2k) of relevant job posts

Quora offers its own advertising platform that competes with AdWords for advertising budget.

mentioned alongside AdWords in 9% (130) of relevant job posts

Taboola is a content discovery platform that competes with AdWords for advertising budget by suggesting related articles and content.

mentioned alongside AdWords in 6% (163) of relevant job posts

Facebook Ads is a direct competitor, offering a separate advertising platform on the Facebook network.

mentioned alongside AdWords in 2% (630) of relevant job posts

LinkedIn offers an advertising platform that competes with AdWords, especially for B2B marketing.

mentioned alongside AdWords in 1% (1.2k) of relevant job posts

AdWords Complementary Technologies

Google Analytics

Google Analytics provides website traffic analysis and insights that help optimize AdWords campaigns.

mentioned alongside AdWords in 2% (6.2k) of relevant job posts

Similar to Google Analytics, Site Catalyst provides website analytics to track and improve campaign performance.

mentioned alongside AdWords in 45% (207) of relevant job posts

A web analytics tool, like Google Analytics or Site Catalyst, that helps track and measure the effectiveness of ad campaigns.

mentioned alongside AdWords in 28% (200) of relevant job posts

Which job functions mention AdWords?

Job function

Jobs mentioning AdWords

Orgs mentioning AdWords

Marketing

0% (6.2k) job posts

1.4k organizations

Digital Marketing

1% (3.4k) job posts

1.7k organizations

Revenue Operations

0% (235) job posts

1 organizations

Marketing Operations

0% (223) job posts

16 organizations

Marketing Analyst

1% (195) job posts

112 organizations

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Which organizations are mentioning AdWords?

Organization

Industry

Matching Teams

Matching People

Retail Trade

Professional Services

IPG Mediabrands

Professional Services

Publicis Groupe

Professional Services

Professional Services

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