Tech Insights

ABM platforms

Last updated May 19, 2025, generated by Sumble

What is ABM platforms?

ABM (Account-Based Marketing) platforms are technologies that enable marketing and sales teams to target high-value accounts with personalized marketing campaigns. They provide features for identifying target accounts, creating tailored content and experiences, delivering coordinated messaging across multiple channels, and measuring the impact of ABM efforts.

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What other technologies are related to ABM platforms?

ABM platforms Competitor Technologies

Marketo

Marketo is a marketing automation platform that competes directly with ABM platforms for marketing budget and functionality, particularly in lead generation, nurturing, and campaign management.

mentioned alongside ABM platforms in 0% (56) of relevant job posts

ABM platforms Complementary Technologies

Salesforce

Salesforce is a CRM platform that integrates well with ABM platforms. ABM platforms often rely on CRM data for account identification and engagement tracking, making Salesforce a valuable complement.

mentioned alongside ABM platforms in 0% (95) of relevant job posts

Google Analytics

Google Analytics provides website traffic and user behavior data that can be used to identify target accounts and measure the effectiveness of ABM campaigns, making it a complementary tool.

mentioned alongside ABM platforms in 0% (59) of relevant job posts